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What you'll learn

-Give persuasive talks, briefings, speeches, and presentations -Influence colleagues, bosses, prospects, and clients -Get teams to take actions -Move people to new behaviors in the workplace -Sign more customers and clients

Requirements

Willingness to practice persuasive presentations.
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Best seller

The Art of Persuasive Communication in Business

Jun 08 2021 - Video Course (1 hr 15 mins)

Persuasion is the most powerful tool any business executive, manager, or leader can have. With strong persuasion skills, any goal is achievable. This course is filled with practical, step-by-step processes that anyone in the workplace can use to persuade colleagues, bosses, customers, clients, and prospects on what to do. After taking this course, you will have the power to be persuasive in every single talk, briefing, sales pitch, speech, or presentation you give in the workplace. My methods are guaranteed to make you more influential. Improving your persuasion skills will also enhance your public speaking skills, presentation skills, communication skills, and storytelling skills. This course is for executives, leaders, managers, aspiring leaders, and anyone who wants to become persuasive.


Created by TJ Walker

Business Fundamentals

FREE

Watch Now

This course includes:

  • icon_courses 1 hr 15 mins of video courses
  • icon_badgeFull lifetime access
  • icon_badgeGo at your own pace
  • icon_badgeCertificate of completion

Stay up to date:

What you'll learn

-Give persuasive talks, briefings, speeches, and presentations -Influence colleagues, bosses, prospects, and clients -Get teams to take actions -Move people to new behaviors in the workplace -Sign more customers and clients

Requirements

Willingness to practice persuasive presentations.

Course Content

4 Units - 23 video lessons
Effective Face-to-Face Persuasive Presentations
In this video, I will share a few tips with you to help you become more persuasive in the workplace. You’ve undoubtedly heard that face-to-face meeting, talking, or direct presentation is more powerful than e-mail, phone call, or voicemail. You are going to learn how to increase the odds of people actually seeing you speak, especially if the person is on the other side of the globe.
03:01
Optimizing Your Persuasion Occasions and Environments
Always select your best persuasion opportunities and environments. In general, a face-to-face meeting is the most persuasive way of talking someone into something. Human beings are more wired to listen to someone a lot more if they’re speaking to us than if they just send us an email. In this video, you will learn how to select your best persuasion opportunities and environments.
01:57
Outperforming Your Competitors
Being persuasive is not some natural-born skill. It is a learned skill. In this video, I am going to show you the tools to get better at being persuasive. But a starting point is you’ve got to realize that you can do this. Anyone with even below-average intelligence can go on to be highly persuasive if they follow the tools and techniques outlined in this video.
01:27
Determining Your Goals Ahead of Time
Many people make the fundamental blunder of talking, presenting, and trying to persuade people and are not sure themselves what they want the person to do. You must know exactly what you’re asking people to do. In this video, I am going to share with you some tips to avoid confusing the person you are trying to persuade
02:20
Increasing Your Odds of Successful Persuasion
Anything you are selling or pitching in life is a number game and that is true when it comes to persuading people. Part of becoming a better and better persuader is simply looking for more and more opportunities of where you’d like to have influence, to present and pitch to try to persuade.
04:15
The Importance of Persuasion in Business
Persuasion in business and business communication is at some level easier than persuasion in other aspects of life. What makes successful people in business successful persuaders is that they only try to focus on persuadable people in their target market. In this video, you will learn how to find the people who actually want what you are trying to either sell or do or a person who is likely to benefit the most from your idea.
07:18
Avoiding Massive Data Dumps
In my experience, the number one factor of people not being persuasive is they all make the same mistake by telling the person they are trying to persuade every fact and history, making the person lost in the sea of data and eventually not persuaded. In this video, you will learn how to narrow down your messages, how you can really refine what’s truly most important to the person rather than just saying absolutely everything, and much more.
02:01
Effective Persuasion Through Limited Details About Your Process
One big problem for so many people is they want to explain every single part of the process of what they’re going to do to help someone. In general, human beings don’t care about the process but the result you will give them. That means you can’t go into every single detail of the process or describe every little feature. In this video, you will learn how to narrow down your message and much more.
04:46
Learning to Limit Your Talking Points
As discussed in earlier lectures, most people get way into much data and facts when trying to persuade someone in the workplace. My recommendation is to stick with that one sentence of what you are trying to get people to do. In this video, you will learn how to isolate messages that will motivate the person you are speaking to and persuade them to do what you want.
04:26
Revisiting Your Successful Talking Points
If you are trying to figure out what messages are really going to work on new prospects, new clients, or some new executive within your organization, just ask people you’ve persuaded in the past what worked. You’d be surprised what you will find out. In this video, you will learn how to ask people who you have previously persuaded what they liked about your pitch, why they thought it worked, why they hired you and more.
04:12
Learning To Be Persuasive Without Excess Talking
The most persuasive people in many offices are often the people who speak or talk the least when trying to persuade people. In this video, you will learn how to listen to the person you are trying to persuade because the more you find out what their actual source of conflict or pain is, the more you will be able to tailor your pitch to them. There are many tips to learn in this video to help you to be persuasive without excessive talking.
04:29
Seeing Your Persuasion in Written Form
Now that you’ve thought about every possible message that could persuade the person you’re trying to speak to, and you’ve ideally asked people you’re trying to persuade what will actually persuade them. Write five messages you’re going to convey when you are presenting to them to persuade them. Each message should be something that should be conveyed about ten words or less. In this video, you will learn more about how to put this exercise into practice.
01:28
Successful Persuasion By Avoiding Talking About Yourself
Another classic blunder to avoid in persuasive communication is talking too much about yourself. Nobody cares about you yet. What anyone will be thinking about when they are sitting across from you in a meeting or a room is how you are going to help them. Everything out of your mouth should be focused first and foremost on helping them. In this video, you will learn how to avoid talking about yourself when pitching but rather how you are going to help them accomplish their mission, goal, and objectives.
03:05
Formulating Memorable Talking Points
If the people you’re speaking to don’t remember your messages 2 seconds later and how they can act on them, how are you actually going to persuade them? In this video, you will learn how to persuade people to take action, approve a budget, or become clients.
06:39
Practicing Your Persuasion Presentation
In this next assignment, I want you to practice in the privacy of your home or cubicle your main objectives of what you’re trying to persuade people to do, which you have narrowed down in your five messages. In this video, I will give you tips on how and where to practice.
02:08
Persuasive Body Language and Demeanor
Your body language and primarily your eyes, the most important part of your body, should be looking at the person or persons you’re trying to persuade. In this course, you will learn the most important basics about body language when trying to persuade someone, how long to look at them, how to be interesting,
04:27
Pushing Yourself Further
As a way of persuading yourself to go out of your comfort zone, I would love you to upload the video you have made about your five good messages on youtube, Facebook or other file sharing platform so that other people can look at it, figure out what works and what doesn’t work being your critics.
01:46
Perfecting Your Persuasion Presentation
If you are serious at getting better at being more persuasive when you are making presentations, giving talks, asking people in the workplace to do things, you have to rehearse on video. In this video, I will share with you some tips that can help you when rehearsing.
02:33
Mastering Long Term Persuasion
Just because they don’t say yes today or endorse you today or hire you today doesn’t mean it’s a no forever. In this video, you will learn how you can persuade a person or persons for a long time.
04:06
Effectiveness in Persuading the Top
If you are trying to persuade people inside your organization or outside, don’t automatically do the same thing every time. Don’t automatically start at the bottom and work your way up. Persuasion is sometimes more effective at the top than at the bottom. In this video. You will learn how to decide the best people to speak to and also persuade to help you get the ultimate yes in a particular decision.
03:45
Conquering the Hill of Long Term Persuasion
Just because someone you’re trying to persuade didn’t say yes right away doesn’t mean you can’t come back to them to ask again. You don’t have to be annoying or irritating. In this video, you will learn how to go back and ask again after getting a no in a polite, not too needy way.
01:36
Honesty is the Best Policy
If you want to build a career and reputation, do not lie when trying to persuade people. It would be best if you are always honest, ethical, decent, and fair. In this video, you will learn why it is essential to be honest when trying to persuade people.
01:28
Conclusion
Congratulations! You have completed this course. Thanks so much for joining me on this journey. I wish you tremendous success in all of your future attempts to persuade people, customers, colleagues, co-workers, or executives.
01:55

About Instructor

instructor

TJ Walker

Entrepreneur

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament. He has conducted presentation and media training workshops on six continents in more than two dozen countries. His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller. Walker is also the author of "Media Training AZ" and "Media Training Success." Walker's Facebook page "TJ Walker Speak to Influence" is the #1 page for 7-day a week video tutorials on how to be a better public speaker and communicator. In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period. Walker has also served as a former President of the National Speakers Association, New York City. Walker was a merit scholar at Duke University where he graduated magna cum laude. What others say: “TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television “TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer (TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor

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